Reputational Management

of company at centre of largest UK news story of 2006.

Hard Rain’s reputational management helps Securitas handle a potentially devastating crisis with a comprehensive crisis protocol plan.

Hard Rain client, Securitas, was robbed of ¬£53m at its Tonbridge Depot. Years earlier, Hard Rain had formulated a Crisis Protocol plan; when the crisis kicked in so did the crisis plan. Those first few hours following a crisis breaking are critical for deciding how to approach a crisis. With a crisis protocol plan in place, the strategy for the crisis was agreed hours before the story had gripped the media’s attention.

As the largest domestic story of 2006, the heist dominated the news into the next week. With coverage of key points continuing as the story progressed to the main perpetrators’ trial at The Old Bailey.

Hard Rain founder, Carl Courtney, undertook the role of spokesperson for the company. He was also part of the Police Gold Group. Working with all interested parties to handle the unprecedented media interest, Carl guided the company through handling the crisis.

Reputationally, Securitas came out of the incident in a positive light. This was due, in part, to the professional way they handled themselves under intense media scrutiny.

Other Crisis Scenarios

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